Archives: Projects
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Coursera + Google: UX Study #3 App Design
This Case Study is an ongoing project during my Coursera & Google UX Design certificate. As I make improvements and updates, this post will be updated with further reasoning and details. This is part of my 2nd course through Coursera and my first with Google, which was an interesting combination that also allowed me to…
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Google + Coursera UX Case Study 2: Web Design
This Case Study is an ongoing project during my Coursera & Google UX Design certificate. As I make improvements and updates, this post will be updated with further reasoning and details. This is part of my 2nd course through Coursera and my first with Google, which was an interesting combination that also allowed me to…
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UX Design: Coursera/Google App Case Study
This Case Study is an ongoing project during my Coursera & Google UX Design certificate. As I make improvements and updates, this post will be updated with further reasoning and details. This is part of my 2nd course through Coursera and my first with Google, which was an interesting combination that also allowed me to…
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Sleeknote Pop-Ups: City Experiences
Draft – Updates Incoming! Sleeknote: What is It? At City Experiences, I owned and managed our relationship and creation of Sleeknote pop-ups, a tool that gave us the flexibility to deliver custom pop-ups in an agile environment. My role was to ensure compliance and best-fit with the rest of our web-based marketing. Sleeknote Pop-Up Strategy…
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Site Structure: City Cruises
Draft – Additional Updates Forthcoming! Summary These two separate, but similar, projects focused on combining acquisitions into a more comprehensive location-based site structure on our larger digital presence in both Boston and the Greater Washington DC Area. In Boston, City Cruises by City Experiences had acquired Boston Harbor Cruises in 2019, and in the Greater…
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Email: Vertical Cross-Promotion
This email series was a fresh approach to Hornblower Cruises and Events [HCE] strategy. We used a streamlined approach: sharing segments and technologies for two verticals. By identifying segments in the vertical that matched core customer demographic information for Victory Cruise Lines [VCL], our team generated $1.2 million in revenue over 8 weeks. To do…
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Email Campaign Copy – Core Celebrations
I wrote these emails approximately 6 weeks into nation-wide quarantine due to Covid-19. With design work by Sarah Jean Ferraris, our team provided birthday and anniversary notes to guests in a pandemic. Our starting message was simple and guest-centric. Our goal: to provide a value-add to guests in the form of a recipe. These recipes…
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Hornblower Web Page Wire Frames with Sarah Jean Ferraris
This is a collaboration highlighting the product management of a web page, starting with conceptual ask to lo-fi wireframe, to designed page concept to web development implementation. Here, we look at three concepts that utilized dev work already in place to introduce a new function or elevate the visual experience for the guest. The three…
