Integrated digital strategy
Clear, confident systems for digital strategy.
Hi, I’m Brian – I help complex organizations connect disconnected or nascent search (SEO, GEO, AEO), content, UX, analytics, experimentation and web strategy into clearer digital systems — so teams can make better decisions and execute with more confidence.
Selected work
Applied digital strategy
A few examples of how I’ve turned fragmented digital challenges into clearer systems, stronger experiences and more scalable ways of working.
Build
Amex GBT – Digital Optimization Pod
Creating the capability, operating structure and shared practices needed to connect disciplines that had previously worked in parallel.
Transform
Amex GBT 2.0 / MVP
Applying integrated digital thinking to a consequential web experience while balancing customer needs, organizational complexity and delivery constraints.
How I think
Digital strategy from aligned decisions.
Digital work gets harder when search, content, UX, analytics, experimentation and web strategy are managed as separate problems.
I focus on the connections between them: where signals conflict, where ownership gets fragmented, and where teams need a clearer way to decide what matters next.
The goal is not more activity. It’s a more coherent system for making evidence-based decisions, prioritizing work, and executing with confidence.
Selected evidence
Proof – not noise
Select metrics across digital ecosystems that I’m proud to share.
+ 29.5%
Increase in position-one rankings (H1, Amex GBT, 2025)
3,543
page-one rankings, up from 3,144 in January (Amex GBT, 2025)
+ 437%
AI Overview keyword placements (H1, Amex GBT, 2025)
10 / 15 / 36
brands / markets / subdomains operated across a complex digital ecosystem at one time (Entertainment Cruises, now City Cruises/Experiences)
About
I connect the disciplines that shape digital strategy & experience.
My background spans search, content, UX and CRO, analytics, experimentation and web strategy. The common thread is helping teams understand how those disciplines affect one another — then creating a practical system for deciding, prioritizing and moving work forward.
I’m especially interested in complex environments where the challenge is not a lack of ideas, but too many disconnected signals, owners and priorities.