SEO for SaaS
Software as a Service (SaaS) has become a mainstay in business as many companies and industries are moving towards an all-cloud strategy, prompting the emergence of many firms that offer the flexibility that SaaS provides.
Digital First
As a SaaS organization, customers and clients expect you to be digital first – including web dominance. If your web presence doesn’t affirm that – many prospects won’t consider your services. Don’t worry – I can help!
B2B & B2C SaaS
As a SaaS company, you speak to different stakeholders across B2B and B2C audiences, and can easily overlap. Understanding what part of your digital presence resonates with each persona and segment is essential in fostering an effective SEO strategy.
SEO for SaaS: Offerings
✓ Holistic SEO for SaaS strategy
✓ Competitor Analysis
✓ Keyword Gap Analysis
✓ SEO Content Best Practices
✓ Site Structure Recommendations
Trusted Professionals
Your Online Presence is Critical to Build Cloud-Based & Digital Trust
Your product is digital and your web presence is a representation of how you approach technology as a whole.
Competitive Market
Other SaaS Companies are digital-first – are you?
That means your website is your hardest-working salesperson—it works 24/7 to show up on search engines and generate leads around the clock.
Connections & Integrations
SaaS is founded on integrations and interconnectivity
So is SEO, which is reflected in SEO for SaaS, where backlinks and connections with partner integrations and testimonials are essential to success.
I appreciated the support and the understanding of what SaaS companies need to succeed on their websites.
Alex C
SEO SaaS Client – Consultant
Simple SEO for SaaS Pricing
Pricing for Ranking against Competing Software as a Service Websites
Audit
Analyze your site
$400
One-time fee
✓
Full-site scan
✓
Backlink Profile Assessment
✓
Top-Level Recommendations
✓
Competitor Analysis
Essentials (Retainer)
$2,000
per month
✓
Monthly audit + with detailed actions
✓
Dedicated SEMRush project
✓
20 hours/month
✓
Basic ad-hoc support
Growth (Retainer)
$4,000
per month
✓
All Essentials package items (Audit, project)
✓
Strategic growth consultations
✓
Content strategy
✓
40 hours/month
Custom
Build your own
Let’s Chat
✓
Analytics Reporting
✓
Content Strategy/Plan
✓
Backlinking
✓
Internal Linking
✓
Competitor Benchmark
✓
SEO Tool Set-Up
Start SEO for SaaS Today
Your competitors are already optimizing for search – let’s start now to get ahead.
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Frequently Asked Questions: SEO for SaaS
What about PPC?
Don’t get me wrong – PPC can be powerful, but it only works with a strong SEO foundation. PPC stops working when you stop putting money in – SEO keeps working with minimal recurring investment.
I don’t have a background in PPC, but I have worked with strong PPC/Paid media teams to see collaborative success when we work together!
Okay, how about other channels?
They’re great too! But your website is your foundation, and SEO is best when baked into your site. having SEO built into your website from the beginning allows you to use other channels to augment the other channels and create a full marketing funnel across your centralized content.
How long does SEO for SaaS take?
Standard SEO results can take 3-5 months to see growth, but this is highly variable. If you offer a niche product with few true competitors, the timeline may be faster. If you’re in a highly competitive market with established companies, it can take longer. SEO is a long-term strategic investment for success – not a short-term tactic.
How does payment work?
I accept payment via ACH/direct deposit (details available upon contract) and PayPal. Fees for monthly packages are due on the 1st of the month and set-up packages are owed in full prior to work beginning.
Have more questions?
Completely understandable! SEO (especially SEO for SaaS!) is constantly changing, so there are many contextual factors that come into play based on your industry and business model. I’m always happy to answer additional questions.