Brian Walsh
Better Experiences Through Content
Better Experiences Through Content
These are some of the projects I’ve truly enjoyed working on over the years. These cover a mix of SEO, UX writing, content strategy and even some light UX Design. You can also find some portfolio work the sites listed below. Upwork is best if you need secure payments and time tracking etc. but Contra is going to be more beneficial for both of us fee-wise!
Keep an eye out – I’m working on some new ones that I hope to publish soon! In the meantime, check out my blog.
Draft – Updates Incoming! Sleeknote: What is It? At City Experiences, I owned and managed our relationship and creation of Sleeknote pop-ups, a tool that gave us the flexibility to deliver custom pop-ups in an agile environment. My role was to ensure compliance and best-fit with the rest of our web-based marketing. Sleeknote Pop-Up Strategy…
Draft – Additional Updates Forthcoming! Summary These two separate, but similar, projects focused on combining acquisitions into a more comprehensive location-based site structure on our larger digital presence in both Boston and the Greater Washington DC Area. In Boston, City Cruises by City Experiences had acquired Boston Harbor Cruises in 2019, and in the Greater…
This email series was a fresh approach to Hornblower Cruises and Events [HCE] strategy. We used a streamlined approach: sharing segments and technologies for two verticals. By identifying segments in the vertical that matched core customer demographic information for Victory Cruise Lines [VCL], our team generated $1.2 million in revenue over 8 weeks. To do…
I wrote these emails approximately 6 weeks into nation-wide quarantine due to Covid-19. With design work by Sarah Jean Ferraris, our team provided birthday and anniversary notes to guests in a pandemic. Our starting message was simple and guest-centric. Our goal: to provide a value-add to guests in the form of a recipe. These recipes…
This is a collaboration highlighting the product management of a web page, starting with conceptual ask to lo-fi wireframe, to designed page concept to web development implementation. Here, we look at three concepts that utilized dev work already in place to introduce a new function or elevate the visual experience for the guest. The three…