Insights

Thinking in public, when there’s something useful to add.

Notes on search, digital experience, content systems, accessibility and the practical decisions that sit between strategy and execution.

Writing

Ideas, observations and older field notes.

  • Paint rollers of different colors on wall
    My Portfolio: Overhauling Was The Digital Refresh I Needed
    Thinking through, who I was professionally took years to ideate. At the core, what was my focus? Was it SEO? What about Content? What even is content? Is content copy? Can I list that when I haven’t been paid to write since college?
  • Neon Hashtag sign
    Why I Must Capitalize All Hashtags on Social Media
    At the end of the day, including caps has no technical bearing on how much exposure my posts get on any platform: Instagram, Twitter and LinkedIn don’t care about caps. So why do I use them? Because English-speakers can read them easily.
  • Notebook on desk with pencil
    Contemplating Medium: Evolving Stances On Freemium Publishing And Portfolio Building
    Updated 12/9/20. Content updates in Italics to reflect updated thoughts on Medium.  I recognize that I’ve been absent in my blog maintenance, so for the 3 people who have checked in (well, a random 52 person spike in May, despite no posts), my apologies. I won’t bore you with 52-55 hour work weeks (with many…
  • Social media icons on phone
    #Customer Service has Evolved to Need #SocialMedia
    In 3 Tweets and under 600 characters (598 by my count), I had put one of my favorite stores on blast and hash-tagged some of the more alarming elements.