Why I Capitalize my Hashtags on Social Media

At the end of the day, including caps has no technical bearing on how much exposure my posts get on any platform: Instagram, Twitter and LinkedIn don’t care about caps.

So why do I use them?

Because English-speakers can read them easily.

#CustomerService has Evolved to Need #SocialMedia

In 3 Tweets and under 600 characters (598 by my count), I had put one of my favorite stores on blast and hash-tagged some of the more alarming elements.