Project Type: Copy
-
Email: Vertical Cross-Promotion
This email series was a fresh approach to Hornblower Cruises and Events [HCE] strategy. We used a streamlined approach: sharing segments and technologies for two verticals. By identifying segments in the vertical that matched core customer demographic information for Victory Cruise Lines [VCL], our team generated $1.2 million in revenue over 8 weeks. To do…
-
Email Campaign Copy – Core Celebrations
I wrote these emails approximately 6 weeks into nation-wide quarantine due to Covid-19. With design work by Sarah Jean Ferraris, our team provided birthday and anniversary notes to guests in a pandemic. Our starting message was simple and guest-centric. Our goal: to provide a value-add to guests in the form of a recipe. These recipes…
